If “Not Giving Up” by Pleasure Pill sounds more refined than most bands’ third songs, there’s a good reason for that. Even if they’re technically “new,” the San Diego quintet has been around the local and regional punk and indie scene for a decade at this point — in different bands.
Lead singer Jonah Paz put the group together after cutting his teeth with DIY bands, bringing in his brother and rhythm guitarist, Ethan Paz, longtime friends Luke Blake (lead guitar) and Ivan Delgado (bass), and Dom Friedly on drums. The outcome was a cleaner, catchier, and more professional group than anything that any of them had ever played on before — and thus with a ceiling that they hadn’t even dreamed of.